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The Content Lab

@danielacontentlab  ·  Brisbane 2026

ELEVATING
BRAND
NARRATIVES.

Intentional social media strategy for Fashion & Hospitality brands ready to grow with purpose.

Work with Me ↓ Scroll
Social Media Strategist
Daniela
The Content Lab Brand Audits Social Strategy Fashion & Hospitality Ecuador → Brisbane Content Direction @danielacontentlab The Content Lab Brand Audits Social Strategy Fashion & Hospitality Ecuador → Brisbane Content Direction @danielacontentlab

STRATEGY
THAT
CONVERTS.

Every brand has a story worth telling. I help fashion and hospitality brands find theirs — and build a social presence that actually earns attention.

01

The
Audit

Deep diagnostic of your brand's social presence. Competitive analysis, content gaps, tone-of-voice — delivered with a clear, actionable roadmap.

Starting from $450
02

1:1
Consultancy

Focused sessions to align your content direction with your brand vision. Clarity you can act on the same day.

$250 per session
03

Full
Management

End-to-end social strategy and execution. Planning, copywriting, creative direction — so you can focus on running your brand.

Starting from $1,500/mo

AS SEEN
IN THE LAB.

View on Instagram →
Mahalo Poke Audit
TikTok · Brand Audit
Mahalo Poke — Instagram Audit
Watch on TikTok ↗
Giorgio Bottinelli BTS
Instagram Reel · BTS
Giorgio Bottinelli Shoot
Watch on Instagram ↗
Morning After Café
Instagram Carousel · Brand Audit
Morning After Café, Brisbane
View on Instagram ↗
Calexico Audit
TikTok · Brand Audit
Calexico — Fashion Retail Audit
Watch on TikTok ↗
Mahalo BTS
TikTok · Behind the Scenes
Mahalo Poke — Content Day BTS
Watch on TikTok ↗
Daniela
ECU →
BCN →
BNE

The Strategist

FROM
ECUADOR
TO BRISBANE.

A marketer shaped by multiple continents. Three years in fashion retail, an SMM certification, and a relentless curiosity about what makes brands worth following.

The move to Australia isn't just geographic — it's the next chapter of building The Content Lab: a fully independent studio with the clients, the craft, and the schedule autonomy to match.

3+
Years in Social Strategy
4
Countries, One Vision
+15
Brands Elevated
1
The Content Lab

THE
DIGITAL
LAB.

A growing suite of templates, frameworks, and resources for brands that want to grow with purpose — not noise. First drop coming soon — and it's free.

Get Notified

Brand Audit Templates

Plug-and-play frameworks to evaluate your entire social presence.

Content Calendars

Strategic monthly grids for fashion and hospitality brands.

Caption Frameworks

Copy structures that convert scrollers into actual clients.

Visual Mood Systems

Aesthetic direction boards built around identity, not trends.

Get in Touch

READY
TO SCALE
YOUR
BRAND?

Whether you're a fashion label growing intentionally or a hospitality brand finding its voice — I'd love to hear from you.