@danielacontentlab · 2026
Social media strategy, content creation and management for hospitality, lifestyle and service brands in Brisbane and beyond.
What I bring to the table
Strategy-led monthly support with clear deliverables. All prices shown in AUD.
For brands building momentum. Consistent, professional content without the full production commitment.
A full monthly content system. Strategy, production, publishing and a recap — all handled.
For brands ready to do more. More content, more strategy, a proper monthly review and a direct line in.
Working from Latin America? Market-adjusted packages are available for selected projects. Reach out and I’ll quote your project in a practical local-currency equivalent.
How The Lab Works
A simple process built to make content more intentional, consistent and easier to manage.
Your brand, audience, goals and what is currently getting in the way.
Content pillars, monthly direction, concepts, scripts and a practical plan.
We film, design and edit the content around the agreed strategy.
Depending on your package, content is delivered ready to post or scheduled for you.
We review performance and use what we learn to sharpen the next month.
Selected Work
A closer look at selected strategy, branding and content projects — with each card linking directly to the original work.
Encantos Bar · Brisbane
Atmosphere-led content created to translate the in-venue experience into a stronger social presence.
View original Reel →
Raíz Bone Broth · Ecuador
A complete visual direction built around origin, nourishment and a premium but grounded product experience.
View original Post →
Park View Hotel & Suites · Ecuador
A perception transformation focused on strengthening the brand’s premium hospitality positioning and visual consistency.
View original Post →
Park View Hotel & Suites · Ecuador
Creative direction and brand storytelling designed to make the digital experience feel closer to the stay itself.
View original Post →As Seen in the Lab
Fresh work from The Content Lab, pulled directly from Instagram. Explore recent posts and Reels without leaving the Lab.
@danielacontentlab →
The Strategist
I'm Daniela, a Marketing Manager, Social Media Strategist and Content Creator from Ecuador, now based in Brisbane.
Over the past five years, I've worked across social media, content and brand strategy — from hospitality, lifestyle and retail brands in Latin America to businesses and organisations here in Australia.
The Content Lab is where I bring all of that together: strategy, creative direction and content designed with an actual purpose behind it.
The Digital Lab
Templates, content systems and strategic resources for intentional brands. The first drop is in development.
Get First Access →Review your social presence using a clear, structured framework.
Strategic monthly planning systems for brands that want more consistency.
Caption structures designed to make writing content easier and more strategic.
Build a consistent visual direction around your brand identity, not trends.
Before We Start
Three months is recommended because it gives the strategy enough time to build consistency, gather useful performance signals and make informed adjustments. Packages can also run month-to-month.
No. There is no separate onboarding fee.
Filming is agreed between both parties based on the project needs and The Content Lab’s availability.
Filming can be cancelled or rescheduled with at least three business days’ notice. Shorter-notice changes may affect the month’s production schedule.
Once work on the monthly strategy has started, that month’s package cannot be cancelled. You can choose not to continue into the following month.
Yes. Strategy, planning, audits and selected content services can be delivered remotely. On-site filming outside Brisbane is quoted separately where travel is required.
Yes. Prices shown on this website are in AUD. Market-adjusted packages are available for selected Latin American projects; reach out for a quote in a practical local-currency equivalent.
Community management, paid advertising, professional photography, travel and additional filming are quoted separately unless specifically included in your proposal.
Get in Touch
Whether you're a Brisbane business or building your brand from Latin America, tell me what you're working on and what you need help with.